Advertising Message Customisation/Standardisation And Corporate And Consumer Culture
نویسندگان
چکیده
منابع مشابه
“ Advertising culture and the making of the modern consumer ”
My paper aims to historicize our understanding of the consumer, a being who nowadays quite often seems to be treated as a quasi-natural entity not only in some sciences, but also in politics, economics and in the media (and all that not only in the West). Specifically, I would like to show how at the beginning of the 20 century advertising deployed various means to bring forth a specific consum...
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There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
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The paper explores the idea that advertising interferes with consumers’ memories of product experiences. We consider a two-period model where a monopolist sells an experience good to a buyer who may only imperfectly recall her first period experience. When advertising activates memory, it enables learning and may induce the buyer to try out the good initially. Moreover, while costly advertising...
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The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their c...
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ژورنال
عنوان ژورنال: Romanian Journal of English Studies
سال: 2015
ISSN: 2286-0428,1584-3734
DOI: 10.1515/rjes-2015-0007